Geospatial Analytics & Infrastructure Strategy

Where human behavior, as data seen through space, meets decisions

I am Orendo Rusfian Raharjo, a geospatial analytics leader working where network planning, spatial data engineering, and product strategy intersect. My work transforms fragmented maps, operational constraints, and market evidence into investment-ready actions — fiber routes, deployment clusters, and rollout priorities across Indonesia's archipelago.

Focus areas
  • Fiber Network Planning
  • Wireless Site Strategy
  • Market Intelligence
  • Spatial Automation

About

Geospatial analytics leader, infrastructure strategist

Currently Product Management & Partnership at a leading tower infrastructure company. Specializing in translating complex spatial data into actionable deployment decisions.

I specialize in geospatial analytics, telecommunications infrastructure, and data-driven system development, delivering solutions that translate complex spatial data into actionable business outcomes.

My work spans fiber network opportunity planning across 109+ districts and cities, wireless access site deployment strategy, fiber backbone validation, and automated spatial data pipelines processing millions of location records. I lead teams that turn fragmented spatial data into prioritized actions, optimized routes, and deployment-ready direction.

Beyond technical execution, I focus on productizing geospatial workflows — building internal platforms and tools that enable non-GIS teams to perform complex spatial analysis independently, reducing cycle time and democratizing location intelligence across the organization.

I hold a degree in Geography from the University of Indonesia, where my thesis investigated the "Effect of ENSO, MJO, and IOD on Shoreline Changes in Badung Regency and Denpasar City, Bali" — combining satellite-derived coastline data with climate oscillation indices to quantify shoreline dynamics.

109+ Cities assessed
1M+ Homepasses planned
8+ Awards won
7 Industries served
2019–2020
Mapper & Quality Controller PT Geomatika Rekayasa Survey

Drone imagery digitization, spatial data QC, client map generation. Built foundational skills in remote sensing, field-based spatial data collection, and cartographic production.

2021–2023
GIS Engineer & POI Lead PT Bhumi Varta Technology

Managed million-scale POI database, built Python automation pipelines, led team operations, and deployed spatial data services to AWS cloud. Delivered location intelligence products for enterprise clients across Indonesia.

2023–Now
Product Management & Partnership PT Tower Bersama Infrastructure

Led product roadmap for FTTH geospatial intelligence platform, defined product catalog for broadband planning services, aligned partner capabilities with revenue growth objectives, and earned international quality awards including ICQ Gold and TKMPN Diamond.

Certificates

  • Python Developer (Udemy)
  • SQL & PostgreSQL: The Complete Developer's Guide (Udemy)
  • Database Design and Basic SQL in PostgreSQL (Univ. of Michigan | Coursera)
  • Intermediate PostgreSQL (Univ. of Michigan | Coursera)

Projects

Evidence of impact

Each project framed around business outcomes first, geospatial method second.

Fiber Network

Nationwide Fiber Opportunity Engine

Fiber network planning coverage map across major Indonesian islands

A large-scale market prioritization system that combined building density, road access, population patterns, and administrative data to identify where fiber investment would yield the highest return. The approach automated demand assessment and homepass qualification, turning raw geographic data into an actionable city-by-city investment funnel.

Informed investment decisions for a million-homepass fiber rollout across 109+ cities. Reduced planning cycle time by replacing manual, multi-week assessments with an automated pipeline.

Wireless Access

Wireless Site Accelerator

Wireless access site deployment map with co-location and LOS analysis across 18 city groups

A rapid site evaluation capability that systematically assessed wireless deployment feasibility across 18 city groups. It factored in shoreline proximity, existing infrastructure reuse, competitor presence across 14,000 sites, and capital expenditure requirements, compressing what was once a manual, multi-week scouting process into a structured, repeatable workflow.

Reduced site selection time from weeks to days, accelerating wireless network expansion. Enabled confident, data-backed decisions on where to build next across 18 urban markets.

Fiber Backbone

Backbone Resilience Validator

Fiber backbone topology map with ring validation and graph-based routing optimization

A nationwide fiber backbone audit and ring-topology validation initiative that ensured network redundancy across the country's most critical routes. The work included repairing incomplete network maps and verifying that metro and long-haul fiber paths met reliability requirements, directly protecting service continuity for millions of end customers.

Validated nationwide fiber topology, confirming redundancy where it mattered most. Enabled confident capital allocation to metro and long-haul fiber investments with reduced risk of single-point-of-failure outages.

EV Infrastructure

EV Charging Hotspot Optimizer

EV charging station site selection map with POI proximity scoring and isochrone analysis

A market-driven site selection approach for electric vehicle charging stations that evaluated proximity to high-value points of interest, drive-time accessibility, and demographic fit. Rather than relying on intuition or scattered field scouting, the analysis pinpointed locations where consumer demand and accessibility converged.

Reduced site scouting costs by replacing broad-area field surveys with targeted, data-prioritized shortlists. Maximized coverage for target customer segments through location intelligence.

Risk Screening

Infrastructure Hazard Shield

Multi-hazard risk screening map integrating flood, earthquake, and landslide hazard layers

A multi-hazard screening process that embedded flood, earthquake, and landslide risk assessment directly into infrastructure planning workflows. Every new investment site was scored against natural hazard exposure and flagged before capital was committed, turning disaster risk from an afterthought into a decision gate.

Reduced exposure of new infrastructure investments to natural hazards by making risk screening a standard step in planning. Protected capital deployment in disaster-prone regions through early-stage hazard flagging.

Enterprise B2B

Enterprise Lead Scoring Engine

Enterprise B2B targeting map with corporate POI classification and building-level serviceability scoring

A targeted B2B qualification system that identified high-value enterprise buildings by classifying schools, mapping corporate office clusters, and scoring individual buildings for fiber serviceability. The solution enriched a database of 600,000+ business locations with intelligence, transforming raw location lists into qualified sales leads.

Improved B2B lead qualification accuracy through location-based enrichment. Enabled targeted enterprise sales campaigns with a prioritized, serviceability-scored pipeline drawn from a 600K+ business database.

Satellite Infrastructure

Ground Station Site Optimizer

Ground station site selection map with flood hazard overlay, terrain analysis, and accessibility scoring

A multi-criteria location planning exercise that balanced signal coverage requirements against real-world construction constraints, from flood risk and terrain challenges to road access. The analysis ensured that selected ground station sites were both technically viable and operationally practical to build.

Delivered optimal ground station locations that satisfied coverage mandates while minimizing construction risk and access difficulty. Enabled confident site acquisition with reduced likelihood of costly mid-build surprises.

Location Intelligence

Site Intelligence Command Center

Geospatial intelligence platform interface showing internal web mapping application

An internal decision-support platform that gave non-specialist teams the ability to independently assess tower colocation viability, operator overlap, coverage potential, and revenue forecasts across thousands of sites. What previously required days of back-and-forth with specialists became a self-service workflow, modeling 12 operator-combination scenarios and classifying market share in minutes.

Compressed site qualification from days to minutes. Empowered business and sales teams to evaluate tower colocation opportunities, operator competition, and revenue potential without specialist dependency, accelerating deal velocity across thousands of sites.

Urban Planning

Urban Expansion Forecaster

Urban sprawl forecast map showing projected expansion patterns and growth corridors

A forward-looking market intelligence model that projected urban growth patterns and sprawl trajectories using land-cover change forecasting and trend analysis. The insight identified where demand would materialize years before competitors recognized the opportunity, shaping multi-year infrastructure investment timing and market entry sequencing.

Identified future high-demand corridors before competitors, informing multi-year infrastructure investment strategy. Enabled proactive, rather than reactive, market entry across key growth zones.

Data Pipeline

Location Data Factory

Automated POI data pipeline architecture diagram showing cloud-deployed Python ETL workflow

A fully automated data operation that maintained millions of business location records with built-in quality control, continuous updates, and standardized formatting, deployed on cloud infrastructure for reliability at scale. The solution eliminated the manual overhead of keeping enterprise location data current and trustworthy.

Reduced manual data processing by 80%+ through end-to-end automation. Delivered consistent, reliable location data products to enterprise clients, strengthening data-as-a-service revenue streams.

Fiber Design

Fiber Design Assembly Line

Automated FTTH physical design generation with feeder and distribution cable routing

An end-to-end automated design capability that generated field-ready fiber network plans, from feeder cable routing and last-mile dropwire assignment through to equipment placement and bill-of-materials output. The system handled complex real-world constraints like multi-lane roads and highway crossings, producing engineering-ready designs across Java, Bali, and Sumatra.

Cut fiber network design cycle time from weeks to hours through full automation. Generated deployable physical designs with automated bill-of-materials output, dramatically accelerating time-to-build across Indonesia's most populous islands.

Routing Engine

Smart Routing Engine

Custom GraphHopper routing engine optimized for Indonesia OSM road network

A custom routing engine that delivered Indonesia-focused route optimization, improving network planning accuracy and decision-making. The solution was tailored to local road conditions, routing behavior, and distance-estimation needs, enabling more reliable backbone route modeling and last-mile site analysis.

Improved routing efficiency by 34% compared with generic routing approaches, strengthened fiber backbone distance estimation, and automated nearest-fiber calculations for more than 28,000 sites. Its adaptable design also supports application across other industries with specialized routing, distance estimation, and location-planning needs.

Machine Learning

Commercial Building Classifier

ML-powered building classification distinguishing business from residential buildings

An intelligent classification capability that distinguished commercial buildings from residential properties at scale, using neighborhood patterns, building characteristics, road access, and demographic indicators. The model identified high-value enterprise targets that would otherwise be indistinguishable from surrounding residential structures, sharpening B2B fiber sales focus.

Enabled precise enterprise fiber targeting by reliably separating commercial buildings from residential. Improved B2B lead qualification accuracy, directing sales efforts toward genuinely high-value commercial prospects.

Regulatory GIS

Regulatory Compliance Mapper

RTRW spatial planning and regulatory compliance analysis for Banten and West Java

A regulatory risk management initiative that integrated provincial land-use zoning laws with telecom infrastructure planning across Banten and West Java. Every proposed tower and fiber route was pre-screened against legal deployment zones to identify where building was permitted, restricted, or prohibited, ensuring network rollout stayed compliant from day one.

Reduced regulatory risk for tower and fiber deployment by embedding legal zoning checks into site planning. Enabled compliant infrastructure rollout across two of Indonesia's most tightly regulated provinces, avoiding costly permit rejections and rework.

Competitive Intel

Competitor Tower Revenue Model

Competitor tower colocation and revenue quadrant analysis across 3,146 sites

A systematic competitive intelligence exercise that mapped surrounding competitor tower locations, evaluated colocation viability across 3,146 sites, and modeled revenue potential based on proximity to existing infrastructure. Eight analysis iterations refined the methodology, linking physical tower positions directly to commercial opportunity.

Directly informed competitive site acquisition and colocation strategy. Revenue quadrant modeling connected proximity to financial opportunity, enabling data-driven investment decisions on which competitor towers to pursue.

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Capabilities

Skills & tools

Tools and technologies organized by capability area, each linked to business outcomes.

GIS & Spatial Analysis

Network planning, site selection, market analysis

QGIS ArcGIS ENVI GeoPandas Shapely PostGIS GDAL

Network Planning

Million-homepass deployment, CAPEX optimization

FTTH OSP Design FWA Planning Fiber Route Validation Homepass Assessment Co-location Analysis LOS Checks

Programming

Workflow automation, API development, data pipelines

Python SQL JavaScript TypeScript Bash PowerShell

Web Mapping

Interactive dashboards, internal tools, client deliverables

MapLibre GL deck.gl Folium Pydeck Turf.js Leaflet

Data Engineering

National-scale spatial data management

PostgreSQL/PostGIS Parquet GeoPackage ETL Pipelines Spatial Indexing Data QC

AI & Machine Learning

Homepass classification, intelligent workflows

Agentic AI ML Classification Automation scikit-learn Spatial ML

Cloud & Infrastructure

Scalable geospatial services

AWS Docker FastAPI Linux Nginx CI/CD

Recognition

Awards & achievements

International and national recognition for quality improvement and innovation.

2025 ICQ 2025 Gold Medal Union of Japanese Scientists and Engineers (JUSE)
2025 TKMPN Diamond Medalist Wahana Kandali Mutu — National Quality Convention
2024 TKMPN Diamond Medalist Wahana Kandali Mutu — National Quality Convention
2025 Winner QCC — TBIG Impact Tower Bersama Group — Quality Control Circle
2024 Winner QCC — TBIG Impact Tower Bersama Group — Quality Control Circle
2025 AI Initiative of The Year ASIAN Telecom Awards
2025 Digital Initiatives ASIAN Telecom Awards
2024–25 Best Digital Achievement Indonesia Digital Innovation and Achievement ×5 awards